With “the big game” coming up, it’s certainly no secret that big events are often tentpole strategies for major consumer marketing companies. From music and fashion to sports and food, large-scale events give marketers the chance to connect with consumers across various touchpoints and align with their most acute passions. Smart marketers know that communicating... Read more »
The post 4 Ways to Win Big with Big Events: Perspective from Johnson & Johnson, Coca-Cola, Conill and MillerCoors appeared first on Univision.
